WLKM Radio 95.9 FM
The goal of the Three Rivers Area Community Foundation was to replicate the success of a community-investment program tried elsewhere in the region through a “$20 for $20” gift card promotion.
The effort, to benefit nearly 50 businesses in the 49093 ZIP code, was a success, as the gift cards sold out in 8 minutes!
Foundation Executive Director Melissa Bliss said anyone could purchase up to four gift cards at $20 each, which are redeemable at participating local businesses. The foundation, in collaboration with the DDA and Three Rivers Chamber, will match the purchase with an identical $20 gift card to the same business.
Bliss said the foundation committed $5,000 toward the program, an amount that allows it to match the purchase of 250 gift cards. The offer expired after 250 gift cards were purchased.
Bliss said a list of participating businesses is on the foundation’s website. Its web address is: threeriversfoundation.com.
